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What is a "matic?" By dictionary description, the word doesn't exist. But "automatic" does, and by that description we see that its derived of "a device or process working by itself with little or no direct human control." Well that doesn't exactly fit the attitude. In fact there is as much human control and deliberation as there is intuition when designing.

"(Of a firearm) self-loading and able to fire continuously until the trigger is released." If one of the definitions of Automatic is referred to in firearm terms and Matic is at the latter part of the word than the latter part of the firearm surely must be the trigger. (Excluding the gun stock of course) Trigger- "a device that activates or releases or causes something to happen." That seems like a much more suitable way to describe what drives our process. Even if we took some liberties.

But, wait! Upon further investigation, we see that "matic," not to be confused with "matico," a shrubby tropical wild American pepper, goes back to the Greek word "matos," meaning "willing." Matic wants to work with you.

Matic is Mark Pernice, and is based in both New York and Philadelphia. Currently he works with many companies, institutions, contributors, and artists in all fields.